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In this 25+ criteria evaluation of enterprise email service providers Marketo and Sitecore EXM 3.4 – I researched, analyzed, and scored them based on their ability to provide marketers the tools they need to efficiently run email campaigns.

If you followed my instructions on how to build an email template in EXM 3.4, you may notice that both the icon and thumbnail are pretty lame in appearance. Sure you can change them to other default icons or thumbnails, but why not make things easier ...

Email styling = tables. Why the ability to insert tables is not a feature easily available to the end-user is beyond me. This literally took me an hour to figure out – is this the preferred way of adding tables… it doesn’t matter, because it works! ...