What's hot, what's not with Sitecore EXM 3.4?

Sitecore released EXM 3.4 at the end of October 2016 and there was much rejoicing. With over 30 new features/improvements and 60+ bug fixes, Sitecore EXM 3.4 is beginning to show that it is very capable of replacing a lot of organizations email marketing platforms.

HOT

NOT

-          Move away from Dyn

-          Requires Sitecore 8.2

-          New pricing structure

-          No PaaS support

-          Spam Check + Email Preview included

-          Lacks de-duping of lists

-          Does not require exclude list

-          Communication limits and list types

 

While the HOT list is pretty AWESOME, some of the little things like lacking an automated de-dupe during list uploads or the ability to put communication limits on contacts – for instance saying a contact can only receive 3 marketing related emails within a 7 day period… this provides a better experience for the email recipient AND helps reduce the number of spam complaints and unsubscribes happening for the marketer/end-user.

All of that said, I think from an architectural and usability standpoint, EXM 3.4 is headed in the right direction – I can only hope that some of the tiny details that would make a marketer’s life easier will also be tended to.

Shhhh…

I just finished doing an assessment comparing Sitecore EXM 3.4 with Marketo. I need to run it through a few channels first, but I’m hoping to share it with you in a few weeks.

About the author

I am a Digital Marketing Strategist. This blog does not represent the thoughts, intentions, plans or strategies of my employer. It is solely my opinion.

Also, I'm a digital strategist, not a developer - so when you see code on here, do not assume that it follows any best practices, because I'm simply trying to create actionable, measurable, marketing strategies as quickly as possible so that I can test and pivot accordingly.

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