Presenting at CRMUG Minnesota

I had the privileged of co-presenting, with Matt Anderson, today at CRMUG Minnesota on the topic of Marketing Automation.

Matt and I did our best to demystify some of the myths around marketing automation, while I went into some of the specifics around the capabilities and the pros/cons of different styles of MarTech stacks:

  • Single, powerful and robust systems which incorporate CMS, personalization, email, etc.
  • Integrated, two systems connected via integrations
  • Multi, stringing together best of breed solutions

Below are a handful of slides where Sitecore was highlighted as being a "single" platform to empower marketers and business users.

Thanks again to the welcoming CRMUG Minnesota members for their hospitality and for asking me to stay to participate in the panel discussion - it was a blast! 






About the author

I am a Digital Marketing Strategist. This blog does not represent the thoughts, intentions, plans or strategies of my employer. It is solely my opinion.

Also, I'm a digital strategist, not a developer - so when you see code on here, do not assume that it follows any best practices, because I'm simply trying to create actionable, measurable, marketing strategies as quickly as possible so that I can test and pivot accordingly.

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