Blog

I had the great pleasure to present at Masterclassing Minneapolis this morning on the topic of Measuring Success in a Digital World. Thanks to my sponsors RBA, Inc. and Sitecore - and the welcoming Masterclassing audience.

Today Matt Anderson and I spoke at CRMUG Minnesota on the topic of Marketing Automation.

Watch a pre-recorded webinar, sponsored by RBA, Inc. and Sitecore, where I explain the key benefits and powerful features of Sitecore EXM, demonstrate the platform's capabilities, and showcase how Sitecore EXM can create a consistent and seamless experience.

I will be hosting an EXM 3.4 webinar sponsored by RBA, Inc. and Sitecore on April 18th - REGISTER NOW!

In this 25+ criteria evaluation of enterprise email service providers Marketo and Sitecore EXM 3.4 – I researched, analyzed, and scored them based on their ability to provide marketers the tools they need to efficiently run email campaigns.

If you followed my instructions on how to build an email template in EXM 3.4, you may notice that both the icon and thumbnail are pretty lame in appearance. Sure you can change them to other default icons or thumbnails, but why not make things easier ...

Email styling = tables. Why the ability to insert tables is not a feature easily available to the end-user is beyond me. This literally took me an hour to figure out – is this the preferred way of adding tables… it doesn’t matter, because it works! ...

I tried to follow the instructions that Sitecore posted, Walkthrough: Building a custom message template – and while they are well written instructions, I kept running into issues and couldn’t understand where I went wrong. So I decided to find a way ...

Sitecore released EXM 3.4 at the end of October 2016 and there was much rejoicing. With over 30 new features/improvements and 60+ bug fixes, Sitecore EXM 3.4 is beginning to show that it is very capable of replacing a lot of organizations email marke ...

While the forefront of search engine optimization (SEO) is always in constant flux, the basics have more or less stayed consistent over the years. And depending on your content management system (CMS), SEO efforts may be as simple as downloading a pl ...